E-Mail Marketing
What is E-Mail Marketing?
It’s the use of e-mail to directly send messages to your target audience.
Why use E-Mail Marketing?
First, it should be clear that we are not talking about “spam” (unsolicited bulk e-mails). The best e-mail marketing relies on opt-in lists (people who have consented to receiving your e-mails), and it has many advantages:
- - It’s easy to track and measure results.
- - It’s less expensive than direct mail.
- - It can reach your audience quickly.
- - It let’s you go to your audience, instead of waiting for them to come to your site.
Connexions Work manages e-mail marketing campaigns that provide results.
We’ve managed campaigns with as few as a few hundred e-mails, and campaigns that reached over half a million contacts. We know how to build your opt-in list and how to use those lists to improve your business. We can also help you manage your existing customer data to build strong e-mail lists. If you have never gathered customer data, we will start you on the path to building and managing your customer list.
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