Keywords

What is a keyword search?

It’s the words and phrases people are searching for online.

Why is it important?

When consumers go online to search for a product, they enter a word (aka keyword) or phrase (aka word string) into search engines like Google, Yahoo, Bing, and others. This is known as a “keyword search.” Your site must be optimized so that it matches the keywords or phrases for which consumers are searching.

At Connexions, we make sure your site is associated with the right keywords,

and the right amount of keywords.

More keywords mean more site traffic, and more site traffic means more revenue for you.

However, too many keywords can be seen as “word stuffing.” Search engines count this against you, and place you lower on the page. The staff at Connexion stays abreast of all the latest resources and analytical tools to ensure your site is fully optimized for this crucial component of web marketing success.