Link Building
What is link building?
Link building is the backbone to achieve a high search engine ranking. While outbound links help the sites you link to, the ultimate goal is to establish relevant inbound links to your website.
Why is it relevant?
Think of a web link as being similar to an academic citation – the kind you used in college research papers. In the academic world, any article or publication that is frequently cited is considered to be very relevant to its field. Likewise, any website that is linked to by numerous other websites is also relevant. This is a major piece of any formula major search engines use to rank web pages.
Quantity of links alone, however, is not enough to make your site successful; because there are many unethical “black hat” practices designed to do nothing but increase the volume of non-relevant links to a site. Search engines are more sophisticated than they were only a few years ago, and can detect such unethical practices. Only permanent, relevant links will help improve your website ranking. Link building is a process, one that cannot generate overnight success. It must be combined with other search engine optimization techniques and over time your site will reach its full potential.
