Pay Per Click Management

What is PPC (aka CPC)?

Simply put, it is a sponsored link that charges the advertiser when it is clicked.

There are many ways to engage in PPC advertising,

but the lion’s share is done through Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter.  Sponsored links, generally at the top and along the right side of a page, show up along side non-sponsored search results whenever a search is executed within a search engine.

Why should you use PPC advertising?

It provides the advertiser with a cost effective and controlled method of reaching their target audience.  Advertisers control:

• - What they are willing to pay per click
• - Their monthly/daily budget
• - The geographical regions where the ad will run
• - The days of the week and month the ad will run
• - The time of the day the ad will run

Another advantage of PPC advertising is it puts the small to medium sized business on the same playing field as the big boys. Understanding the best PPC strategies and the right keywords can give any company an edge over the competition, even if they have a much larger ad budget.

This is where Connexions gives you the advantage. We understand how to implement and analyze effective PPC campaigns that will give your business an edge when it comes to online marketing.