Listing of SEO Tools and SEO Terms
Alternate Text Optimization
SEO tactic that helps search engines identify graphics, and associate text with those graphics.
Blog
Shortened from "web log." A small website or section of a larger website, where individuals or businesses regularly provide interactive commentary on a topic or topics.
Canonicalization
SEO tactic that instructs search engines to read multiple URLs as 1 page to avoid the appearance of duplicate content.
CPC
Cost per click. The cost, on a per click basis, of a PPC campaign.
eCommerce
Business transactions that take place online as opposed to taking place in a brick and mortar location.
E-Mail Marketing
The use of e-mail to directly send messages to your target audience.
H1, H2, H3 Optimization
SEO tactic that emphasizes certain lines of text to indicate relevance to search engines.
Internet Marketing
The act of marketing products and services through the Internet, rather than through traditional marketing and advertising mediums.
Keyword Research
The process of analyzing keywords that are common in search engine queries, and that relate to your business - used to determine keywords that should be included in website copy.
Link Building
The process of establising relevant inbound links to your site.
Local Search Submission
The practice of submitting a website to a local search directory.
Meta Tag
An element of metadata - data within data. Meta tags assist search engines in finding websites.
PPC
Pay per click. A sponsored link that charges the advertiser when the link is clicked.
Rank Maintenance
The practice of adjusting to search engines' methods of ranking pages to ensure that a page continues to perform well.
robot.txt.optimization
SEO tactic that provides search engines with instructions for reading your site.
Search Engine
A computer program that retrieves documents, files, and data from a database or computer network (such as the Internet).
Search Engine Submission
The practice of submitting a website to search engine directories.
Source Code Optimization
SEO tactics that ensures all source code on a webpage is search engine friendly.
Title Tag Optimization
SEO tactic to make webpage title tags relevant to search engines.
w3c Validation
SEO tactic that examines webpages to ensure compliance with international standards.
Website Submission
Often called URL submission. The process of submitting your website to a search engine for indexing.
